I help you solve a specific communication or business problem.

  • Per meeting
  • Per hour
  • Per skill
  • Strategic recommendations
  • Review/assessment
  • Templates and resources as appropriate

I help you develop a specific skill through guided practice.

Under 8 weeks / one skill

Includes:

  • Intake
  • Face-to-face sessions — Zoom or in person
  • Selected literature
  • Templates
  • Resources
  • Exercises
  • Practice
  • Feedback
  • Accountability
  • Skill-development goals
  • Progress evaluation

    Coaching is a collaborative process. Your progress depends on your participation, practice, and demonstrated effort.

I help you develop over time by sharing experience, perspective, guidance, and professional insight.

8 weeks to multiple years

This becomes your longer-term relationship.

Blog

Domain Names and Web Hosting: How to Get Your Website Online

Domain Names and Web Hosting: How to Get Your Website Online

Barb – October 16, 2026
Introduction: Your Business Needs a Home Online Starting a business today means thinking beyond social media. Instagram, Facebook, LinkedIn, and TikTok can help you reach an audience, but your website gives you a dedicated space to present your work, share your story, showcase your services, and build your professional identity. Before you start designing pages or publishing blog posts, you need two essential things: a domain name and web hosting. If you have never built a website before, these terms might sound technical. The good news is that you do not need to be a programmer to get started. With...
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From Artist Development to a New Chapter: The Journey of Los Rivera Destino

From Artist Development to a New Chapter: The Journey of Los Rivera Destino

Barb – October 16, 2026
My work involved artist management, creative positioning, public relations, digital marketing, audiovisual production, and professional development. Yet, one of the most meaningful aspects of this experience was training the artists in music management. I wanted them to understand more than the creative side of the industry. I wanted them to develop a practical understanding of the business behind their talent: how to evaluate opportunities, communicate their value, make informed career decisions, and navigate the professional responsibilities associated with building a music career. Looking back, this experience represents an important chapter in my journey as an entertainment professional, talent developer, and...
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Behind every artist is a strategy, a story, and a team working to bring the vision to life.

Behind every artist is a strategy, a story, and a team working to bring the vision to life.

Barb – October 15, 2026
Those results were not just audience-growth milestones. They were lessons in how strategic artist management turns creative potential into measurable business growth. Between 2014 and 2017, I worked as Artist Manager for Misa ’E Gallo, a Puerto Rican collective known for its fusion of hip-hop, funk, rock, jazz, R&B, and Latin sounds. My role brought together artist development, public relations, digital marketing, audiovisual production, touring coordination, and strategic communication. During this period, the work included: Audience growth: Growing the group’s social media following from 421 to more than 10,000 over two years. Booking development: Contributing to a 125% increase in...
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Throwback to when creativity met opportunity in Puerto Rico.

Throwback to when creativity met opportunity in Puerto Rico.

Barb – October 14, 2026
During my time as a Marketing Coordinator at Rico Sun Tours, I had the opportunity to design a tourism product quickly, transforming an idea into an experience that could be presented to an audience. The project: San Juan Cat — Experience the San Juan Bay! Looking back at this work reminds me that marketing is more than promoting a product. It is about understanding the experience you want to offer, identifying its appeal, and translating that vision into something people can see, understand, and want to experience. This project reflects a part of my professional journey that continues to shape...
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Public Relations 101: What

Public Relations 101: What

Barb – October 13, 2026
What It Is, What PR Professionals Do, and Where They Work Public relations is about communication, relationships, and reputation. And these skills can be useful long before you enter a PR career. When transitioning from military service to civilian employment, you may need to explain your experience, build professional relationships, and communicate your value to a new audience. Public relations offers a framework for understanding how to do that strategically. What Is Public Relations? Public relations (PR) is the strategic communication process of building mutually beneficial relationships between an organization and its audiences. These audiences may include customers, employees, journalists,...
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