I help you solve a specific communication or business problem.

  • Per meeting
  • Per hour
  • Per skill
  • Strategic recommendations
  • Review/assessment
  • Templates and resources as appropriate

I help you develop a specific skill through guided practice.

Under 8 weeks / one skill

Includes:

  • Intake
  • Face-to-face sessions — Zoom or in person
  • Selected literature
  • Templates
  • Resources
  • Exercises
  • Practice
  • Feedback
  • Accountability
  • Skill-development goals
  • Progress evaluation

    Coaching is a collaborative process. Your progress depends on your participation, practice, and demonstrated effort.

I help you develop over time by sharing experience, perspective, guidance, and professional insight.

8 weeks to multiple years

This becomes your longer-term relationship.

Blog

Behind every artist is a strategy, a story, and a team working to bring the vision to life.

Behind every artist is a strategy, a story, and a team working to bring the vision to life.

Barb – October 15, 2026
Those results were not just audience-growth milestones. They were lessons in how strategic artist management turns creative potential into measurable business growth. Between 2014 and 2017, I worked as Artist Manager for Misa ’E Gallo, a Puerto Rican collective known for its fusion of hip-hop, funk, rock, jazz, R&B, and Latin sounds. My role brought together artist development, public relations, digital marketing, audiovisual production, touring coordination, and strategic communication. During this period, the work included: Audience growth: Growing the group’s social media following from 421 to more than 10,000 over two years. Booking development: Contributing to a 125% increase in...
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Throwback to when creativity met opportunity in Puerto Rico.

Throwback to when creativity met opportunity in Puerto Rico.

Barb – October 14, 2026
During my time as a Marketing Coordinator at Rico Sun Tours, I had the opportunity to design a tourism product quickly, transforming an idea into an experience that could be presented to an audience. The project: San Juan Cat — Experience the San Juan Bay! Looking back at this work reminds me that marketing is more than promoting a product. It is about understanding the experience you want to offer, identifying its appeal, and translating that vision into something people can see, understand, and want to experience. This project reflects a part of my professional journey that continues to shape...
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Public Relations 101: What

Public Relations 101: What

Barb – October 13, 2026
What It Is, What PR Professionals Do, and Where They Work Public relations is about communication, relationships, and reputation. And these skills can be useful long before you enter a PR career. When transitioning from military service to civilian employment, you may need to explain your experience, build professional relationships, and communicate your value to a new audience. Public relations offers a framework for understanding how to do that strategically. What Is Public Relations? Public relations (PR) is the strategic communication process of building mutually beneficial relationships between an organization and its audiences. These audiences may include customers, employees, journalists,...
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A STORY WORTH REVISITING: VALOR | PLAZA STUDIOS, PUERTO RICO, 2010

A STORY WORTH REVISITING: VALOR | PLAZA STUDIOS, PUERTO RICO, 2010

Barb – October 12, 2026
In 2010, while pursuing my BFA in Telecommunications at Universidad del Sagrado Corazón in Puerto Rico, I had the opportunity to bring a story to life through Plaza Studios. I served as director and screenwriter of Valor, a short film about a teacher diagnosed with breast cancer and how she faces a life-changing experience. The project received three recognitions: Best Short Film, Best Actress, and the People’s Choice Award. In 2011, I graduated with my Bachelor of Fine Arts in Telecommunications. Looking back, Valor represents more than a film project. It is a reminder of the value of translating ideas...
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Different Types of Content for Different Media: How to Target the Right Audience

Different Types of Content for Different Media: How to Target the Right Audience

Barb – October 12, 2026
A strategic guide to content formats, audience tendencies, and problem-solving through media. 1. Introduction Creating content is not simply about deciding what to say. It is about understanding who needs the message, where they are most likely to encounter it, how they prefer to consume information, and what action they might take afterward. A blog article, Instagram Reel, LinkedIn post, YouTube video, podcast, and email newsletter may communicate the same core idea, but each medium offers a different experience. For example, if you want to teach entrepreneurs how to turn an idea into a product, you might publish an in-depth...
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