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Posts by Barb

About Barb
Barbara M. Soto Rodriguez | Army Veteran | Veterans Advocate | Strategic Self-Advocacy & Self-Nurturing Helping people move from stress to clarity through self-awareness, strategic self-advocacy, and sustainable leadership. Reflect. Reset. Reclaim. Rise.
From Cassette Tapes to MP3s: How Music Traveled Before Streaming
Posted inAds-TopBar Portfolio

From Cassette Tapes to MP3s: How Music Traveled Before Streaming

Understanding the technologies and grassroots networks that helped underground reggaetón reach its audience in Puerto Rico during the 1990s. Before Spotify, YouTube, and social media, discovering new music required a…
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Posted by Barb October 25, 2026
From Radio Requests to Digital Communities: The Evolution of Fan Base Development, 1999–2026.
Posted inAds-TopBar Blog Portfolio

From Radio Requests to Digital Communities: The Evolution of Fan Base Development, 1999–2026.

Introduction: Building a Fan Base Is About More Than ExposureWhen I reflect on fan base development from 1999 to 2026, I see more than a technological transformation. I see a…
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Posted by Barb October 24, 2026
Networking 101: The Soft Skills You Need to Thrive
Posted inAds-TopBar After-Service Transition Leadership

Networking 101: The Soft Skills You Need to Thrive

Networking 101: The Soft Skills You Need to Thrive Building meaningful professional relationships starts with how you listen, communicate, and connect with people. Networking is often misunderstood as collecting business…
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Posted by Barb October 23, 2026
Self-compassion begins when self-criticism no longer gets the final word.
Posted inAfter-Service Transition

Self-compassion begins when self-criticism no longer gets the final word.

For a long time, we may believe that being hard on ourselves is the only way to grow, stay disciplined, or avoid making the same mistakes. We replay conversations, question…
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Posted by Barb October 17, 2026
Domain Names and Web Hosting: How to Get Your Website Online
Posted inAds-TopBar Templates

Domain Names and Web Hosting: How to Get Your Website Online

Introduction: Your Business Needs a Home Online Starting a business today means thinking beyond social media. Instagram, Facebook, LinkedIn, and TikTok can help you reach an audience, but your website…
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Posted by Barb October 16, 2026
From Artist Development to a New Chapter: The Journey of Los Rivera Destino
Posted inAds-TopBar Portfolio

From Artist Development to a New Chapter: The Journey of Los Rivera Destino

My work involved artist management, creative positioning, public relations, digital marketing, audiovisual production, and professional development. Yet, one of the most meaningful aspects of this experience was training the artists…
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Posted by Barb October 16, 2026
Behind every artist is a strategy, a story, and a team working to bring the vision to life.
Posted inAds-TopBar Portfolio

Behind every artist is a strategy, a story, and a team working to bring the vision to life.

Those results were not just audience-growth milestones. They were lessons in how strategic artist management turns creative potential into measurable business growth. Between 2014 and 2017, I worked as Artist…
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Posted by Barb October 15, 2026
Throwback to when creativity met opportunity in Puerto Rico.
Posted inAds-TopBar Portfolio

Throwback to when creativity met opportunity in Puerto Rico.

During my time as a Marketing Coordinator at Rico Sun Tours, I had the opportunity to design a tourism product quickly, transforming an idea into an experience that could be…
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Posted by Barb October 14, 2026
Public Relations 101: What
Posted inAfter-Service Transition

Public Relations 101: What

What It Is, What PR Professionals Do, and Where They Work Public relations is about communication, relationships, and reputation. And these skills can be useful long before you enter a…
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Posted by Barb October 13, 2026
A STORY WORTH REVISITING: VALOR | PLAZA STUDIOS, PUERTO RICO, 2010
Posted inAds-TopBar Portfolio

A STORY WORTH REVISITING: VALOR | PLAZA STUDIOS, PUERTO RICO, 2010

In 2010, while pursuing my BFA in Telecommunications at Universidad del Sagrado Corazón in Puerto Rico, I had the opportunity to bring a story to life through Plaza Studios. I…
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Posted by Barb October 12, 2026

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