Tag: Public Relations

  • What Are the Functions of Public Relations?

    What Are the Functions of Public Relations?

    Public Relations (PR) is a strategic communication process that builds and maintains relationships between an organization and its various stakeholders. The core functions of PR include: Together, these functions enable PR professionals to help organizations navigate the complex media landscape, foster positive relationships, and manage communication effectively across all platforms.

  • 3 Key Differences Between Marketing and Public Relations

    3 Key Differences Between Marketing and Public Relations

    Marketing and Public Relations (PR) are closely related fields, but they serve different purposes and employ different strategies. While both aim to enhance a brand’s reputation and visibility, understanding their distinctions is crucial for any business. Here are three key differences: Focus and Goals Audience Methods and Tactics Marketing Focuses on promoting and selling products…