Category: University
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With another month completed in my Public Relations Master’s program, I’ve gained valuable insights and new tools that bring me closer to my professional goals. This month’s course has been both challenging and rewarding, and it gave me an opportunity to reflect on how far I’ve come and where I’m headed. 1. Expectations vs. Reality…
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As this month of classes comes to an end, I find myself contemplating the significant growth I’ve achieved in both my confidence and abilities. This course pushed me to transition from theoretical concepts to practical applications—whether that involved organizing a live event, creating strategic communications, or utilizing the PESO model to formulate a comprehensive media…
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VlogMastery Journal – Press Release, Media Pitch and Media Library
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Reflecting on “Social Media Metrics and ROI” As I complete this course, Innovative Public Relations Tools and Resources, I find myself reflecting on how much I’ve grown in understanding the complex but critical relationship between social media metrics and ROI. My original goal with the Mastery Journal titled “Social Media Metrics and ROI” was to…
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Strategic Audience Analysis: Tatte Bakery & Café Tatte Bakery & Café, founded in 2007 by Tzurit Or, has grown from a small farmers’ market stall into a beloved chain with locations across the Boston and Washington, D.C. areas. Known for its artisanal pastries, Mediterranean-inspired meals, and stylish café atmosphere, Tatte attracts a loyal and engaged…
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Battle of the Bakeries: Comparing Bakeshop Arlington and Tatte’s Social Media Performance In the competitive world of boutique bakeries, Bakeshop Arlington and Tatte Bakery & Café have carved out strong community identities through both their physical locations and digital presence. Both brands are highly active in the Northern Virginia region, particularly in Arlington, making them…
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INNOVATIVE PUBLIC RELATIONS TOOLS AND RESOURCES Traditional Media vs Digital Media: The Transformation of the PR Landscape As the field of public relations develops, it is vital to comprehend how both traditional and digital media influence PR professionals’ interactions with their audiences. This month, I discovered significant changes in the PR landscape, emphasizing the increasing…
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The Changing Pace of PR Management Keeping up with the technology trends and innovation systems is a key style to advance on the PR. The right tools can help streamline communication, improve efficiency, and simplify social media management across industries. To achieve the campaign goal important to traduce the strategy to a media calendar, it’s…
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Legal Aspects of Media How crucial is it to comprehend the legal ramifications of every communication channel in order to prevent future consequences? Here are a few things I learned this month: What’s copyright? “Copyright is a type of intellectual property that protects original works of authorship as soon as an author fixes the work in…