Barbara M. Soto

Strategic Communicator | Veteran Advocate

Strategic Culture - iAmJustBarb.com
captured by Vietnam VETS

I am a communications strategist dedicated to connecting people, purpose, and platforms. With a Bachelor of Fine Arts in Telecommunications from Sacred Heart University (2010), a Master of Science in Entertainment Business from Full Sail University (2013), and a Graduate Certificate in Social Media Marketing (2019), I possess a strong foundation in media, storytelling, and digital strategy. Currently, I am advancing my expertise by pursuing a Master of Arts in Public Relations, where I’m focused on blending creativity with data-driven communications.


As a proud U.S. Army veteran, I recently returned from a mobilization in Poland and continue to serve my community in Puerto Rico and beyond. My experience includes working as an Outreach Officer for the Homeless Veterans Reintegration Program and, currently, as a Veterans Service Representative with the Virginia Department of Veterans Services—where I advocate for veterans by connecting them with essential resources and benefits.


I specialize in crafting culture-driven campaigns that engage diverse audiences and shape brand narratives with empathy and insight. At the intersection of service and strategy, I bring creativity, leadership, and a commitment to growth to every project I take on.

Education

Full Sail University

Public Relations Masters – Online
Graduating October 2025

Entertainment Business Masters – Campus
Graduated June 2013

Digital Marketing – Online
Graduated November 2019

Universidad del Sagrado Corazon

Bachelor’s Degree in Communication
Graduated June 2011

MILITARY ACHIEVEMENTS 

Army commendation medal (2nd award), Army Achievement Medal, National Defense Service Medal, Non-commissioned Officer Professional, Development ribbon, Army Service Ribbon, Overseas Service Ribbon and Armed Forces Reserve Medal w/ m Device.

PROFESSIONAL EXPERIENCES:

  • Veterans Service Official 

Virginia Department of Veterans Services

2023 – Present

  • Outreach Officer / Promoter

Homeless Veterans Reintegration Program at the Alianza Municipal De Servicios Integrados in Puerto Rico

2022-2023

  • Music Business Professor

Colegio de Cinematografía, Artes y Televisión 

2016

  • Music Business Manager 

Misa ‘E Gallo

2014-2916

SKILLS

  • Adobe Creative Suite
  • Final Cut
  • Microsoft Office                                  
  • Social Media Marketing
  • Project Management
  • Booking and Scheduling 
  • Creative Problem Solver
  • Superb Organization
  • Strong Attention to Detail
Strategic Culture
Strategic Culture
Strategic Culture - iAmJustBarb.com
Strategic Culture – iAmJustBarb.com

Let’s Work Together